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Cranfield University

The School of Applied Sciences, Cranfield briefed Fatpipe to raise the School’s profile. The campaign focussed in on 17 students who were filmed within a TV interview format to provide YouTube and other web offerings. Their opinions and experience of their time at this post-graduate university were boldly expressed to provide advice and confidence to potential graduate students. The students were simultaneously photographed in a strong portraiture format for off the page vertical marketing. The copy was created from the team’s contact with the students and the strapline ‘where expertise connects’ was established to reinforce Cranfield’s unique connectivity to industry.



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